We all know the importance of social media, right? If your business isn't on social media, you're setting yourself up to be irrelevant! Here's the thing: you don't need to tackle every single platform. Some of you may only need to have a strategy on ONE!
Ask yourself the following questions before deciding where to spend your time and money:
1. Where are your customers or clients hanging out?
Dig deep into this. If they're 45-65 year old males, don't waste your time on Pinterest, Instagram or TikTok! Here are a few questions you may want to ask:
What are their interests?
How do they spend their free time?
What is their average income?
Age?
Where do they live?
What are their purchasing habits?
2. What are your marketing objectives?
Each business is going to have a slightly different goal in mind. If you're launching a new product, you'll likely need brand awareness. Maybe you're hoping to drive traffic to your website or build your email subscriptions? Other businesses may want to see direct conversions, and some of you may have multiple marketing goals. This is where multiple platforms may be necessary. 3. What industry are you in? Are you B2B, B2C, maybe both? Do you offer services or products? This is going to have a huge influence on which social media platform you use. We'll dive into all of this below.
Your business should have a strategy on INSTAGRAM if:
Your goals are one (or all) of the following:
Build brand awareness Increase website traffic Sales Increase leads
Your products are highly visual (fashion, accessories or food)
Your target market ranges from ages 25-45
Your business should have a strategy on FACEBOOK if:
Here's the thing: if you have a business of any kind, you should probably be on Facebook.
Your goals are one (or all) of the following:
Build brand awareness
Increase website traffic
Sales
Increase leads
Most effective for B2C
Your business should have a strategy on TIK TOK if:
Your target market ranges from ages 16 - 25 (Gen Z)
You're promoting a product to Gen Z
You want to invest in influencer marketing (meaning your company has a high marketing budget)
Your business should have a strategy on LINKEDIN if:
Your target market ranges from ages 28 - 50, and has a college education
Most effective for B2B
You're looking to enhance your reputation as an expert in your industry
You have a blog and want to re-purpose that content to highlight your expertise and build your business' brand.
Fortune 500 companies
Your business should have a strategy on PINTEREST if:
Your target market is female and ranges from ages 28 - 49
You have a blog or several forms of content
You're selling a highly visual product (fashion, jewelry, kids fashion, accessories, etc)
You're in the wedding industry
You're in home improvement or interior design industry
Your goals are to drive more traffic to your blog or website, increase your overall sales, or generate leads.
Let's not forget about Youtube, Snapchat, Email Marketing, and/or Industry related social networks (Houzz, etc). We wanted to start with a few of the most popular options.
One of the biggest mistakes we see is businesses jumping into ALL of the platforms (because they think they should), without a solid plan for any of them. One strategic, solution-based plan is better than six random plans. Unsure about where your company should start? If you need some guidance on which platform(s) to invest in, we are more than happy to help! CLICK HERE TO CONTACT US!