7 Benefits to Hiring a Social Media Agency
Have you thought about hiring a social media agency, but aren’t sure if it is really necessary? Peoples’ perceptions of the importance of social media fall in many different places on a large spectrum. Some feel that social media is absolutely EVERYTHING, while others think that social media is simply marketing’s cool, edgy cousin that you only see at big events a few times a year.
Here’s the thing:
Long gone are the days where social media was just a fun addition to a traditional marketing plan or campaign. Nowadays, most brands and businesses understand that social media is important, but they aren’t quite sure how to implement it.
Surely, you haven’t casually tacked on “social media management” to a current marketing employee’s job description, right? Or, worse yet, tried to take it on all by yourself? Heck, you’re a busy business owner. And if you’re finding time to manage a powerfully successful social media strategy alongside all other obligations, you must either
a) have super powers or b) be a mastermind—and in that case, we’d like to chat.
Don’t get us wrong, there are ways for anyone to improve their social presence without hiring an agency, but that route can only take you so far. And once you’ve maxed out your individual potential and done everything you know how to do, it’s time to call in the big dogs. Besides the effortless creation of gorgeous content and having master storytellers at your fingertips, hiring a social media agency boasts some serious benefits.
Here are the top seven:
1. Establish a Consistent Social Media Presence
Spontaneous posting to social channels is not only confusing to your customers, but it can also make people wonder if your business is still up and running. More and more, consumers are utilizing social media platforms as search engines. That means that beyond a standard Google search, customers are likely to search for you on platforms like Facebook and Instagram. If you haven’t posted in months or years, or if they can’t find you at all, they might take their business elsewhere. A consistent posting strategy builds trust, keeps your audience engaged and up to date on sales and events, and signals that your business is thriving and open for biz.
There is no secret formula when it comes to posting on social media. Some businesses crush it with three posts per week, while others choose to pursue their specific goals more aggressively with five or more posts per week. As it relates to Instagram, the algorithm simply rewards consistency, which means that a reliable posting schedule is non-negotiable. And hey, if you’re not quite sure what this “algorithm” nonsense is about, that’s even more of a reason to give us a call.
2. Receive a Roadmap to Social Media Success
So, let’s say you want 10,000 followers. You post three times a week (religiously), your Instagram feed looks polished and cute, and you use thirty of the most popular hashtags. But you’re still not seeing growth. What gives?
As it turns out, social media is just the visible cherry on top of layers and layers of behind-the-scenes marketing strategy. At Hello Media, we go beyond making feeds look pretty. When we take on a new client, we talk about your products’ price points, competitors, target audience identification, goals, and more.
10,000 followers? Sure. In two weeks? Maybe not. Well, unless you happen to go viral on TikTok–but that’s a conversation for a different day. By hiring a social media agency, you no longer have to post to Instagram, close your eyes, and cross your fingers. We create an informed, actionable plan that helps achieve your goals.
3. Access a Team of Social Media Experts
Maybe you’re at a different point in your journey. You understand that social media is important, but you’re still on the fence about the right route to take. Should you hire an additional marketing team member whose role would be solely dedicated to social media? What about an intern? A college student who needs course credit? Maybe your sister’s-friend’s-cousin who went viral on Twitter that one time?
When you hire a social media agency, you are getting an entire team of experts–typically at a fraction of the monthly cost of another full-time employee. Instead of relying on one team member to juggle countless responsibilities and wear too many hats, you gain instant access to creative graphic designers, SEO strategists, spellbinding copywriters, and skilled social media managers. Every step in your brand’s social media journey is being handcrafted by dedicated professionals, and nothing slips through the cracks.
4. Utilize First-Class Tools and Resources
Hiring a social media agency gives you access to a team of experts, and with it, a robust collection of softwares and resources utilized for your brand’s digital presence. You no longer have to worry about purchasing or teaching yourself how to use scheduling platforms, content management systems, design software, or endless apps.
We’ve got it all in-house and ready to rock and roll. Things like Trello, Slack, Later, Canva, and Dubsado are all a part of our toolkit we use on a daily basis to keep things running efficiently here at Hello Media. Over the last two years, we’ve helped nearly 100 business owners and grown our team using these tried and tested platforms and apps. It’s no secret that it takes a village of resources to keep things running smoothly—check out this previous blog post to learn more about the tools we use.
5. Make Decisions Fueled By Data
You did it! You got 500 likes on your latest Instagram post. You eagerly post another, and after a disappointing 40 likes, you start to wonder if Instagram is just acting up again. Why would one post flourish and a similar one flop? You dive into your Instagram Insights but the numbers seem confusing. What’s reach? What are impressions? You know answers might be hiding in the data, but you’re not sure what it all means.
When you hire a social media agency, strategy and data fuels everything. We analyze your social media insights, figure out what’s working well (and double-down), what’s not (and revisit the drawing board), and carefully decide our next move. Numbers don’t lie, but they don’t always tell the full story, either. We take a holistic approach when analyzing social reports, keeping a close eye on what types of content resonates best with your audience and what drives conversions.
6. Build Strong Relationships With Your Followers
As a busy brand or business owner, staying on top of your social media notifications can be a challenge. You’d never intentionally ignore a customer or forget to greet them in real life, so don’t let that happen on your social channels!
A lot has changed in the social media landscape over the last five years, and it continues to change almost every day. But one thing remains certain right now–audiences are drawn to brands that are able to humanize themselves on social media and go beyond posting a pretty photo. Your consumers want to learn more about you, chat with you, and share their experiences with you. Social media is a conversation–a two-way street.
Whether it’s comments and DMs (or the random disgruntled review), a social media agency acts as an extension of your customer service team, fostering warm connections and building trust with your audience. Sure, engaging with your audience helps the algorithm here and there, but more importantly, it humanizes your brand and helps build a stronger relationship with your audience.
7. Save Your Time For What You Do Best
At the end of the day, one of the most valuable benefits of hiring a social media agency is saved time. As a busy business owner, it can be difficult to delegate social media to an already swamped marketing team, or try to take it on yourself. Unlike more traditional marketing avenues, social media is nuanced and requires dedicated attention, especially if you want to experience success.
Social media is a critical part of most brands’ marketing strategies, but not all business owners have the flexibility to take on that challenge on their own. With our talented team of professionals and years of expertise, we allow you to focus on what you do best, while we take care of the rest.
Are you ready to grow your brand’s online social media presence? Hiring a social media agency is the most efficient and effective way to do so! From helping you maintain an established online presence, to building strong relationships with your audience and saving you time (and money), hiring a social media agency brings value to your business in so many ways.
Every business needs a different approach to their social media goals, and we’d love to talk with you about yours. Schedule a Discovery Call today!