Hey there! Glad you're here. Let's jump right into it, shall we?
Let us preface this blog post by saying this: your brand is so much more than your logo, friends. Your logo is one small puzzle piece; albeit, a very important puzzle piece!
We're going to share the five fantastic reasons why your logo is so important. Ready?
1. First Impression!
You shouldn't judge a book by it's cover, but you should judge a business by their logo. KIDDING (kind of)!! It's the very first thing your customers see and if they're looking at something you created on Microsoft Paint 10 years ago, they may look to your competitor for their purchase.
2. Draws Your Customers In!
Consumers often act before thinking. You have a very limited amount of time to grab the attention of your customer, and your logo can help! If your company has a thoughtful, visually appealing, and professional logo, consumers won't think twice about moving forward with your offer.
3. Sets You Apart!
Consumers want to work with leaders in the space. They want to know that their investment will be worth it and a great logo will separate the amateurs from the professionals. The first thing a potential customer will do is scope your entire brand identity out by viewing your social media platforms, reviews and website. If you have an amateur logo (or worse yet, no logo), consumers might not think you're worth the investment!
4. Shares Your Story!
Here's where your entire brand identity comes into play, but a logo is how a customer will recognize you first. It will act as the foundation for the story that your brand is sharing. All of the many details that go into creating a logo will help set the stage for your entire brand.
5. Brand Loyalty!
Your logo can be a very effective tool for cultivating brand loyalty. What is brand loyalty, you ask? It is the positive association consumers attach to a particular product or brand. A logo can help create trust among your customers.
BOTTOM LINE
As we mentioned above, a thoughtful brand is so much more than logo - but a brand without a logo isn't very thoughtful! Make sense? As a small business owner, we wear many hats, and it can be easy to overlook the importance of things like brand and logo design. A professional logo is a worthwhile investment - we pinky promise!
Hello Media offers brand and graphic design services, including logo design! Whether you're a brand new business and need brand direction, or you're looking for a revamp - we've got you covered! Let's connect.